Ed-Tech Industry

 Among key edtech segments in India are K-12 supplemental education, early childhood education, language learning, higher education, test preparation, vocational training and/or skilling, etc. When entering the Indian market, you should study these sectors beforehand and determine which of them you want to focus on and direct your efforts. It doesn't have to be just one direction. However, I would advise you to identify what you are strongest at and focus on that area so that the team is not frustrated and your company has a strong positioning that you can explain to investors and clients.

Realizing the massive potential, more and more players are entering the Indian edtech market. Exact numbers vary by the source, but as of 2022, many estimates show there are thousands of edtech startups in India. So when entering the market, it's important to show rapid growth and how you will compete with the giant Indian edtech companies. When meeting with investors, clearly provide a plan of how you will do this.